Sunday, April 14, 2024

Landbot Review 2024: User Interface, Features, Pricing

There are dozens of AI chatbot generator tools available today, and Landbot is one of them. Landbot claims to generate 3x more leads and 10x booking appointments, along with increased customer service. Simply put, it seems to be a complete AI chatbot generator for marketing, sales, and customer support teams.

So, is Landbot the ultimate tool you need to build the AI chatbot? Let’s figure this out in this comprehensive review guide.

In this article, you will learn about:

  1. What is Landbot?
  2. User Interface
  3. Chatbot Components
  4. Users
  5. Messages
  6. AI & NLP
  7. Channels
  8. Integrations
  9. eCommerce
  10. Marketing
  11. Pricing
  12. Analytics
  13. Templates
  14. Optimization
  15. Customer Support
  16. Conclusion

What is Landbot?

Landbot is an AI chatbot generator for websites, WhatsApp, and Messenger. It provides a visual chatbot builder with which you can create an intelligent chatbot for customer service, marketing, and sales teams.

Landbot is capable of building a complete chatbot for the whole conversational experience, from generating leads and recommending products to resolving queries and increasing satisfaction. This way, it helps automate the conversations with customers and users, which helps boost leads, sales, and customer satisfaction.

User Interface

Landbot provides an intuitive interface, which requires a minimal learning curve. It comes with a visual chatbot builder with which you can easily drag and drop blocks and connect them with each other. Every block reflects one chatbot element, like a specific question after the user presses a button or an answer to a certain question.

The great thing about Landbot is that it allows you to add conditions to your flow. This means that you can send specific responses depending on the answers given by the user. From the above flow example, you can see it gives different answers based on what age range the user chooses.

Although visual chatbot builders are intuitive at building chatbots, they can become overwhelming if there are many flows. To address this, Landbot offers a “Bricks” feature. This feature allows users to break the flow into smaller flows, which makes it easy to organize them.

Landbot also allows you to instantly test the chatbot directly within the visual chatbot builder. Click “Preview” from the top screen corner, and then you will be able to test the chatbot. Moreover, it even allows you to preview in two modes, i.e., desktop and mobile.

Since many users can get stuck while building the chatbot, Landbot also provides a support button at the right corner. It includes an extensive knowledge base that contains many resources and how-to articles. This way, you can tackle the bottlenecks quickly without leaving the chatbot builder.

Chatbot Components

Landbot claims to be a complete AI chatbot generator, so it offers various components to build a full-fledged chatbot. However, it does not support phone number validation and vertical list components. Besides that, its “Conditional Logic” block allows you to set conditions.


For specific users, Landbot makes it easy to add custom fields. This means that you can ask users some questions, and the answers will be stored in specific custom fields. However, Landbot does not support creating user tags to build specific user segments.

With Landbot, you can also create user segments on the WhatsApp channel depending on various custom fields. It terms them as “Audiences”. But Audiences is only accessible for WhatsApp, not for websites or Facebook channels.


Landbot supports building a chatbot in any language. However, a single chatbot cannot serve as a multi-language chatbot. You have to create specific chatbots for different languages. You can ask users what language they speak and refer them to the relevant chatbot.

Landbot also allows you to determine default phrases yourself, like someone writing the wrong email. However, it requires manual effort, which can take up a significant amount of time.

In addition, Landbot also supports sending broadcasts on WhatsApp. But you cannot send Sequences. It is possible with webhooks, but it’s complicated.


Landbot’s AI and NLP capabilities make you intelligently reply when the user types a specific keyword. It supports two elements, i.e., the Keyword Jump and Global Keywords.

In the case of Keyword Jump, the chatbot developer determines when the user asks the question. Based on that, the user is routed to the right answer.

In contrast, Global Keywords allows the developer to specify specific keywords that are valid for the whole chatbot, except for specific situations. In addition, Landbot also allows integration with Dialogflow to better understand user intent and use Entities in the chatbot.


Landbot allows you to create chatbots for your website, WhatsApp, and Facebook. In fact, one of the reasons many users use Landbot is because it supports WhatsApp chatbots.


Landbot provides integrations with Google Sheets, Make (formerly Integromat), Webhooks, and Zapier. Besides that, it provides a much-needed “human takeover” integration. It means that at any moment, the customer support representative can take over the conversation from the chatbot and continue it as a “live chat”.


Landbot currently does not support any integration with eCommerce platforms. It offers Stripe integration (requires at least the Starter plan), so you can use the chatbot with it to receive payments.


Landbot claims to improve the conversational experience, and that’s what it actually does. It tries to create a more engaging experience for customers with the chatbot. For example, it allows you to add the chatbot to the website in multiple formats of your choice, such as full page, live chat, pop-up, and embed.

If you opt for pop-up or live chat mode, Landbot allows you to send a proactive message with the chatbot. In addition, you can also set up a landing page. These customizations really help in increasing engagement.

However, Landbot does not support Facebook marketing support, i.e., start the conversation when someone clicks an ad.


Landbot provides multiple pricing plans. You can start with the Free plan that allows you to get 100 chats per month and create a basic chatbot for your website.

If you are running a small business, then you can choose the Starter plan. It costs €40/month and offers 500 chats per month. Moreover, it allows you to integrate the chatbot for the web and Messenger.

If you are a mid-sized business or growing startup, you can choose the Pro plan. It costs €100/month and offers 2,500 chats per month. Moreover, it allows you to integrate the chatbot for web and Messenger, and also as API. Besides that, you can also add a WhatsApp chatbot to this plan for an additional €200/month (billed annually).


Landbot offers basic analytics intuitively. You can graphically view the active and new chats, received messages, sent messages, and more.

In addition, it tracks all the users’ chats and specifies essential details, like country, channel name, etc.

The cool feature of Landbot is its comprehensive flow analytics. It shows you how users went through the chatbot flow and where they stopped interacting. This way, you can address the shortcomings and make the chatbot more interactive and useful.


Landbot provides over 40+ templates for building chatbots easily. The templates are related to:

  1. Lead generation
  2. Customer support
  3. Product
  4. Surveys
  5. HR & Recruitment
  6. And more.

These templates are easily customizable and sharable. Moreover, it even allows you to create your own templates and share them with others.


Landbot allows you to do A/B testing. However, it is only possible if you are at least subscribed to its “Starter” subscription plan.

Customer Support

Landbot offers a large knowledge base of how-to articles and other resourceful materials. In addition, it offers chat and email-based customer support and a big Facebook community.


Looking at the above comprehensive review of Landbot, we can conclude that it is a resourceful and feature-rich chatbot builder. Its intuitive interface, advanced features, and extensive knowledge base are what most users need to build sophisticated chatbots easily.

The only downside is that it does not support eCommerce integration. So, if you also intend to integrate the chatbot with eCommerce platforms like Amazon and Shopify, you can use VOC AI Chatbot builder. It is similar to Landbot but also supports Amazon and Shopify integrations.