Wednesday, April 17, 2024

The Cheat Code For Running A 7 Figure Shopify Store

🔍 The Power of Social Proof in Ecommerce: How to Generate Sales for Your Shopify Store

Are you struggling to generate sales for your Shopify store? Do you feel like you’re not getting the results you want, despite your best efforts? If so, you’re not alone. Many ecommerce store owners face the same challenge, but there’s one factor that can make all the difference: social proof.

In this article, we’ll explore the crucial elements you need to implement in order to be successful in generating sales for your Shopify store. These are all techniques that I use in my seven-figure ecommerce store over at bumblebeelinens.com, so you can trust that they work. We’ll cover the different types of social proof, where to display your reviews, and how to get customers to leave reviews. Let’s get started!

🌟 Table of Contents

– Introduction

– The Importance of Social Proof

– Types of Social Proof

– Customer Reviews

– Testimonials

– Case Studies

– Influencer Endorsements

– Social Media Shares

– Where to Display Your Reviews

– Home Page

– Product Page

– Sidebar

– Carousel

– Pop-up

– How to Get Customers to Leave Reviews

– Automated Emails

– Incentivize with Coupon Codes

– Video Reviews

– Referrals

– Best Practices with Reviews

– Hide Zero Reviews

– Feature Social Proof in Key Decision Making Points

– Post Purchase Upsell

– Encourage User Generated Content

– Conclusion

🌟 The Importance of Social Proof

The number one thing that you must understand about selling online is that people are like lemmings and they follow the pack. People won’t buy from you unless they know that other people are buying from you. This is where social proof comes in.

Social proof is a psychological phenomenon where people look to others’ actions and opinions to determine what the right decision is for them. It’s human nature for us to seek validation from our peers, especially when we are unsure about buying something. According to Bose, consumers will spend 31 percent more on businesses with excellent reviews, and displaying reviews for higher priced products can increase conversion rates by over 380 percent.

🌟 Types of Social Proof

There are several types of social proof that you can use to your advantage on your online store. Let’s go through a couple of the common ones here:

Customer Reviews

This is where you share positive experiences from your satisfied customers. Reviews add credibility to your product or service but also make potential customers feel more confident in their decision to buy from you. The best types of reviews are video reviews.

Testimonials

Testimonials showcase the success stories of your customers who achieve their goals using your product or service. Before and after photos work particularly well.

Case Studies

Case studies are similar to testimonials but go into more detail about how your product or service helped a customer achieve their goals.

Influencer Endorsements

You can collaborate with industry influencers to review or promote your product, and their endorsement can help sway their followers and increase your brand’s trustworthiness.

Social Media Shares

Encourage your customers to share their experience with your product or service on social media. This is key for generating word-of-mouth marketing and also creates a sense of FOMO in potential customers.

🌟 Where to Display Your Reviews

Now that you understand the different types of social proof, let’s talk about where to display your reviews. There are several places you can put your reviews on your website:

Home Page

A great place to put your reviews is on your home page. Customers can come in and window shop directly from the reviews and then pick what they like and add it to the cart.

Product Page

More reviews on the product page itself further reinforce the social proof for that product.

Sidebar

You can also put your reviews on the sidebar if you don’t want it to be too intrusive.

Carousel

You can pick and choose which reviews you want to display in a carousel.

Pop-up

You can have a little mini pop-up displayed on your pages, which grabs the attention of the shopper. If someone interacts with the pop-up and is taken to a product page, further pop-ups will only display a review for the product that they were looking at.

🌟 How to Get Customers to Leave Reviews

Now that you know where to display your reviews, let’s talk about how to get customers to leave reviews. The key is to have an automated way of asking customers to leave a review without you having to do anything.

The first and best way to get a review is to send an email after purchase. All these emails are automatically sent by looks, and you can configure whether you want them sent after a set period or directly after delivery. You can also have people use the write a review button on your product page as well.

The key is to incentivize a customer to leave a review by offering a fixed percentage discount or a fixed dollar amount. These coupon codes can be dynamically generated, or you can use a static coupon if you want to keep things simple.

🌟 Best Practices with Reviews

Here are some best practices with reviews:

– Hide Zero Reviews: Do not advertise that you have zero reviews because that will negatively affect your sales. Social proof works both ways, and you don’t want customers to see that you have zero reviews.

– Feature Social Proof in Key Decision Making Points: Put your reviews around key decision making points like on your product page or in your shopping cart page or during the first step of checkout.

– Post Purchase Upsell: Feature your social proof in a post-purchase upsell as well.

– Encourage User Generated Content: Encourage user-generated content, specifically video, by providing an incentive.

🌟 Conclusion

In conclusion, social proof is one of the single most important factors to generate sales for your Shopify store. By implementing the techniques outlined in this article, you can increase your conversion rates and grow your ecommerce store. Remember to display your reviews in as many different places as possible, incentivize customers to leave reviews, and encourage user-generated content. Good luck!