The article is about how to do competitor site research. The author gives five tips:
1. Look at the top 10 results on Google for the target keyword.
2. Look at the backlinks to the top 10 results.
3. Look at the social media shares of the top 10 results.
4. Look at the content of the top 10 results.
5. Talk to the intended readers.
The author also discusses the importance of keywords and how to use them to find relevant competitor sites.