Month: December 2022

Social media has come a long way from its beginning as a fun way for young people to kill their leisure time to become an integral part of everyday life. For now, consumers use social media to:

1) Communicate: social media has become one of the main ways people communicate, whether for personal or business purposes.
2) Learn: social media are an essent

We can define today’s consumers as follows:

1) They have more channels to better understand brands, products and services.
2) Consumers are connected to each other through the Internet and can easily refer to genuine reviews and opinions before they make decision.
3) They expect personalization and they don’t like to be approached by “one-size-fits-all” advertising.

The la

Everything we’ve discussed should excite consumer insights teams because there is an endless and ever-growing amount of data and information to explore. But so should other functions, as social media consumer insights are relevant to every function in the organization.

Marketing Teams

Marketing teams need to focus on social media listening. Campaigns and d

‍Brands have their own way to define the ideal consumers and tend to think that consumers will like and buy their products and services. But too often, this could be just one side of the story.

Consumer habits and behavior have long since changed, and nowadays, they are actually more digitally savvy and increasingly impatient with traditional marketing techniques. Younger generat