When you’re selling products on Amazon, reviews and ratings can be extremely important in helping you to convert visitors into buyers. In this article, we’ll take a look at why reviews and ratings are so important, and how you can make sure that your products are well-reviewed and highly rated.
1) They have more channels to better understand brands, products and services.
2) Consumers are connected to each other through the Internet and can easily refer to genuine reviews and opinions before they make decision.
3) They expect personalization and they don’t like to be approached by “one-size-fits-all” advertising.
Everything we’ve discussed should excite consumer insights teams because there is an endless and ever-growing amount of data and information to explore. But so should other functions, as social media consumer insights are relevant to every function in the organization.
Marketing teams need to focus on social media listening. Campaigns and d