# Where to Sell on Amazon: A Comprehensive Guide
Are you looking to sell on Amazon but unsure of which marketplace to choose? With 20 different marketplaces and programs like FBA, it can be overwhelming to decide where to sell. In this guide, we will break down each marketplace by region and compare them based on demand, competition, and support. By the end of this article, you will have a clear understanding of where each marketplace sits and which one is the best fit for your business.
## Table of Contents
1. Introduction
2. Americas Region
1. USA
2. Canada
3. Mexico
4. Brazil
3. Europe Region
1. Germany
2. UK
3. France
4. Italy
5. Spain
6. Netherlands
7. Poland
8. Sweden
9. Turkey
4. Middle East and North Africa Region
1. UAE
2. Saudi Arabia
3. Egypt
5. Asia Pacific Region
1. Japan
2. Australia
3. Singapore
4. India
5. Amazon Thailand
6. Amazon Taiwan
7. South Korea
6. Marketplace Comparison
1. Demand
2. Competition
3. Support
7. Product Comparison
1. Mainstream Products
2. Niche Products
8. Marketplace Insights
9. FAQ
## Americas Region
The Americas region consists of four marketplaces: USA, Canada, Mexico, and Brazil. The USA has the highest demand and sales volumes, making it the most competitive marketplace. Canada and Mexico have lower sales volumes but still offer good opportunities for sellers. Brazil is a growing marketplace but has some challenges with logistics and taxes.
## Europe Region
The Europe region has the most marketplaces with nine: Germany, UK, France, Italy, Spain, Netherlands, Poland, Sweden, and Turkey. Germany, UK, and France have the highest demand and sales volumes, making them the most competitive marketplaces. Italy, Spain, and the Netherlands offer good alternatives with lower competition but still good sales volumes. Poland, Sweden, and Turkey are smaller marketplaces but still offer opportunities for sellers.
## Middle East and North Africa Region
The Middle East and North Africa region has three marketplaces: UAE, Saudi Arabia, and Egypt. The UAE has the highest demand and sales volumes, making it the most competitive marketplace. Saudi Arabia and Egypt are smaller marketplaces but still offer opportunities for sellers.
## Asia Pacific Region
The Asia Pacific region has seven marketplaces: Japan, Australia, Singapore, India, Amazon Thailand, Amazon Taiwan, and South Korea. Japan has the highest demand and sales volumes, making it the most competitive marketplace. Australia and Singapore offer good alternatives with lower competition but still good sales volumes. India is a growing marketplace but has some challenges with logistics and taxes. Amazon Thailand, Amazon Taiwan, and South Korea are manufacturing regions where Amazon helps sellers sell on international marketplaces.
## Marketplace Comparison
To compare each marketplace, we looked at demand, competition, and support. Demand was measured by the monthly sales and visits by customers to each marketplace. Competition was measured by the average review counts and average sell price for mainstream and niche products. Support was measured by the availability of software tools and accurate estimates for each marketplace.
The USA, Germany, and Canada have the highest review counts, while the UAE, Netherlands, Australia, India, and Italy have the lowest review counts. Italy, France, Mexico, and the Netherlands are the best marketplaces to charge the highest sell price, while the USA, Germany, Canada, UK, and UAE have the most downward pressure on price. The USA, UK, and Germany have the highest demand levels, while Spain, France, and Canada offer good alternatives with lower competition but still good sales volumes. The USA, UK, Germany, Canada, Spain, and France have the most software support and actionable data for researching products.
## Product Comparison
We compared each marketplace on the average monthly revenue, average review count, and average sell price for two mainstream products and three niche products. The USA, Germany, UK, France, and Italy had the highest revenue for mainstream products, while the USA, UK, Spain, Canada, and Germany had the highest revenue for niche products. Italy, France, and Mexico had the highest sell price for mainstream products, while the Netherlands, Italy, and India had the highest sell price for niche products. Japan, India, and Mexico had the lowest sell price for mainstream products, while the UK, Germany, and UAE had the lowest sell price for niche products. Japan, the UK, and Germany had the highest review counts for mainstream products, while the UAE, Australia, and Italy had the lowest review counts. Japan, the UAE, and Canada had the highest review counts for niche products, while Germany, Spain, and France had the highest review counts.
## Marketplace Insights
Based on our research, the USA is the best marketplace for sellers due to its high demand and sales volumes, less red tape, and greater support. Germany, UK, and France are the top three mainstream markets, while Spain, France, and Canada are the top three alternatives. Spain is a surprising marketplace with good sales volumes and lower competition. Private label sellers should focus on Niche products and consider Italy, France, Mexico, and the Netherlands for charging the highest sell price. The USA, Germany, and Canada have the most downward pressure on price, while Spain, France, and Canada offer good alternatives with lower competition but still good sales volumes.
## FAQ
Q: How many marketplaces does Amazon have?
A: Amazon has 20 marketplaces.
Q: Which marketplace is the most competitive?
A: The USA is the most competitive marketplace.
Q: Which marketplace has the highest demand?
A: The USA has the highest demand.
Q: Which marketplace is the best for private label sellers?
A: Italy, France, Mexico, and the Netherlands are the best marketplaces for charging the highest sell price.
Q: Which marketplace is the best alternative to the USA?
A: Spain, France, and Canada are the best alternatives to the USA.
Q: Which marketplace has the most software support?
A: The USA, UK, Germany, Canada, Spain, and France have the most software support.
Resources:
– [Amazon.com](https://www.amazon.com/)
– [Jungle Scout](https://www.junglescout.com/)
– [Helium 10](https://www.helium10.com/)