What are the major sources of consumer insights?
As consumers all over the world increasingly get used to buying, sharing and interacting with brands online. Digital channels are the primary source of consumer insights. Even though many of these channels have been around for more than 20 years, we believe they are still new and mysterious:
1) Website Behavior
2) Search Behavior
3) CRM and Databases.
4) Social Media.
5) Forums, Blogs