The Power of Amazon Keywords: Boosting Visibility and Driving Conversions

As an Amazon seller, you know that optimizing your product listings for search engines is crucial to increasing your sales and growing your business. One of the most important aspects of this optimization is keyword research. By using the right keywords in your product titles, descriptions, and backend search terms, you can improve your visibility on Amazon and rank higher on Google.

To get started with keyword research, you can use a variety of free tools that are available online. One of the most popular is Keywords Everywhere, which is a browser extension that provides search volume, CPC, and competition data for keywords on Amazon and other search engines. Another great tool is Keyword Tool.io, which generates long-tail keywords based on your seed keyword and provides search volume and competition data for each one.

If you want to take your keyword research to the next level, you can try using tools like Keyword Tool Dominator and Ahrefs. These tools provide more advanced features like keyword difficulty scores, competitor analysis, and SERP analysis. With these tools, you can find over 1500 total Amazon keywords related to your product and remove duplicate keywords manually until there are only 800 unique ones left that can be searched for volume data using Search volume.io.

Once you have a list of relevant keywords, you can sort them by average monthly searches to identify the most popular ones. These are the keywords that you should focus on optimizing in your product titles, along with relevant colors, sizes, and areas where people use your product in their homes. By using these keywords strategically, you can improve your Amazon SEO and increase your chances of getting more sales.

Amazon Keyword Research 2023: Tools & Strategies to Optimize Your Products

Video By @Surfsideppc

The video is about Amazon keyword research.
Free keyword research tools will be used in the video.
Keyword research is important for Amazon sellers to optimize their products for the search engine and rank higher on Google as well.
The first step is to enter a general keyword related to your product, such as “rugs”.
Different free keyword research tools are used, including keywords everywhere, keyword tool.io, keyword tool Dominator, and Ahrefs.
Over 1500 total Amazon keywords were found using these tools.
Duplicate keywords need to be removed manually until there are only 800 unique ones left that can be searched for volume data.
Search volume.io can provide average monthly searches for each of the 800 unique keywords found earlier by pulling data from Google’s search volume information
Sorting by average monthly searches allows you to identify popular keywords that should be optimized for when listing your products on Amazon
It’s important to focus on specific colors, sizes, and areas where people use rugs in their homes when optimizing product titles with relevant keywords

What’s More – For Amazon business, consumer insights are also very important

VOICE OF CUSTOMER lets consumers tell you what they need, what they expect, and why they buy. Multi-channel integration + AI intelligent insights + scientific business models, from data to action in a single step, using the voice of consumers to guide business decisions. consumer voice to guide business decisions. VOC can help you solve the following problems to improve product quality and drive brand growth.

A variety of feedback channels: Various feedback channels such as Amazon/ebay, social media, email/chat, etc.
Insufficient number of manual spot checks, resulting in wrong conclusions: Wrong insights, resulting in serious wrong business decisions
Time lag of insights conclusion: Organizational manpower spends a lot of time reviewing partial feedback, not able to identify problems in time
Inability to identify new opportunities in a timely manner: New opportunities are a few voices hidden in a large amount of feedback, which is difficult to find manually
Inability to develop quantifiable action points: Problems can’t be optimized if they can’t be measured
Which aspect of the competitor’s product do consumers like and why? Everyone knows this product sells well, but few people know why?
In which aspect does the competitor surpass my brand and why? In which aspect of installation/use scenario/quality/packaging/logistics, the reputation is better than mine
Which attribute of the competitor has the best reputation and why? Which factor impresses consumers the most, capacity, color, material?
What are the reasons for my consumer churn? What consumers dislike most about the products/services I provide

About Shulex VOC & GPT

Shulex is a global business data insights company and an AI-powered applications company. We capture multimodal consumer voices from across the web and leverage GPT AI’s powerful analytics to provide our global clients with intelligent, scientific, and efficient consumer insights. We also provide a free Amazon ChatGPT browser extension, a custom VOC consumer insights platform, an Amazon category analysis report, and a one-stop e-commerce customer experience workbench. From AI data analysis to AI business application, we provide a full range of services to effectively help global sellers achieve business strategic planning, product planning and solutions, e-commerce operation optimization, and customer experience improvement.

If you want to experience the power of AI,try our free tools at Shulex ChatGPT for Amazon