Keyword analysis is to understand the needs and trend changes of potential consumers for various product characteristics by analyzing a large number of search terms, helping with product selection; this section has two major data sources, Amazon and Google.

1.Amazon keyword analysis

1.Create keyword reports

Enter the keyword analysis module, select the Amazon platform, enter the keywords of the category of interest, click “Search”; users can specify the Amazon site, specify the month of the keyword source. View the search terms related to the Amazon platform for analysis.

Click “Analyze Keywords” to generate an analysis report. When creating a report, users can also choose the attribute library, which has three types:

1. Do not use attribute libraries – fully automatically identify attributes and attribute values

2. Default attribute library – The system’s default general attribute library, users can refer to it.

3. Custom attribute library – Users customize category attribute classification and attribute values according to business needs

2. View Keyword Analysis Report

View the situation of attribute classification, including user, usage scenario, brand, color, size, material, etc.

2. View the proportion and trend of sub-attributes, analyze the search volume of the segmented characteristics of individual attributes

View keyword word cloud.

View keyword details.

2.Google keyword analysis

1. Create Google Keyword Report

Enter the keyword analysis module, select the Google platform.

Enter the keywords of the category you are interested in, click “Search” for subsequent operations, similar to Amazon keyword analysis.

2. View Google Keyword Report

View attribute categories, proportions of sub-attributes, and so on.

3. Build Attribute Library

Click on the “Attribute Library” of keyword analysis.

Click “Create New Library

c. Enter the attribute library name, create the attribute library.