Monday, April 22, 2024

Amazon FBA Product Research 2023 – 5 Winning Product Criteria

# ???? Formula FBA: The Ultimate Guide to Private Label Product Research

Are you looking to start your own private label business on Amazon? If so, you’re in the right place. In this guide, we’ll cover everything you need to know about product research for private label products on Amazon. From product criteria to categories, we’ll give you the tools you need to find profitable products to sell on Amazon.

## ???? Table of Contents

1. Sell Price

2. Reviews and Demand

3. Size and Weight

4. Categories

5. Product Nature

6. Competition Analysis

7. Branding and Packaging

8. Supplier Sourcing

9. Listing Optimization

10. Advertising and Launch Strategies

## ???? Sell Price

Sell price is one of the most important factors to consider when researching private label products on Amazon. It’s important to find products that have a high enough sell price to cover all of your costs and still make a profit. In general, we recommend setting a minimum sell price of $35, but we highly recommend looking at $40 as a minimum.

When considering sell price, it’s important to take into account fixed costs such as international shipping fees and FBA fulfillment fees. By leveraging fixed costs, you can increase your profit margin. For example, two products with the same volumetric size and weight will have the same international shipping fee, but the product with the higher sell price will have a higher profit margin.

## ???? Reviews and Demand

Reviews and demand are also important factors to consider when researching private label products on Amazon. It’s important to look for products with high demand and low competition. We recommend looking for products with at least three sellers on page one of the primary keyword search with less than 150 reviews each, selling at or above your sell price, and selling over 300 units per month.

It’s important to note that average reviews can be heavily affected by one seller with a large number of reviews. Instead, focus on where newer listings can begin selling well at what review counts. This will give you a better idea of the ease of entry for a particular product.

## ???? Size and Weight

Size and weight are important factors to consider when researching private label products on Amazon. It’s important to find products that fit within Amazon’s size and weight guidelines to avoid additional fees. We recommend aiming for a total Amazon fee of no more than 30% of your sell price, with a maximum FBA fulfillment fee of 15% of your sell price.

The size and weight of your product will also impact your profit margin. It’s important to find a balance between product size and weight and your sell price to maximize your profit margin.

## ???? Categories

Categories are another important factor to consider when researching private label products on Amazon. While some categories may have lower referral fees, it’s important to remember that every category has areas of high competition and low competition. We recommend not narrowing your research based on categories alone.

## ????️ Product Nature

Product nature is another factor to consider when researching private label products on Amazon. While some sellers may avoid electronic, glass, or complex products, these areas can also represent profitable opportunities. It’s important to evaluate each product individually and determine if any potential downsides can be overcome.

## ???? Competition Analysis

Competition analysis is an important step in researching private label products on Amazon. It’s important to evaluate the competition for a particular product and determine if there is room for a new seller. Look for products with low competition and high demand to maximize your chances of success.

## ???? Branding and Packaging

Branding and packaging are important factors to consider when researching private label products on Amazon. It’s important to create a strong brand and packaging that stands out from the competition. This will help you attract more customers and increase your sales.

## ????️ Supplier Sourcing

Supplier sourcing is another important step in researching private label products on Amazon. It’s important to find reliable suppliers who can provide high-quality products at a reasonable price. Look for suppliers with a good reputation and positive reviews.

## ???? Listing Optimization

Listing optimization is an important step in maximizing your sales on Amazon. It’s important to create a listing that is optimized for Amazon’s search algorithm and appeals to customers. This will help you rank higher in search results and attract more customers.

## ???? Advertising and Launch Strategies

Advertising and launch strategies are important factors to consider when launching a new product on Amazon. It’s important to create a strong advertising campaign and launch strategy to attract customers and increase your sales. Look for strategies that are proven to be effective and tailor them to your specific product and audience.

## ???? Conclusion

In conclusion, product research is a critical step in starting a successful private label business on Amazon. By considering factors such as sell price, reviews and demand, size and weight, categories, product nature, competition analysis, branding and packaging, supplier sourcing, listing optimization, and advertising and launch strategies, you can find profitable products to sell on Amazon and achieve long-term success.

## ???? Highlights

– Set a minimum sell price of $35, but aim for $40 or higher

– Look for products with high demand and low competition

– Find a balance between product size and weight and your sell price to maximize your profit margin

– Evaluate each product individually and determine if any potential downsides can be overcome

– Create a strong brand and packaging that stands out from the competition

– Find reliable suppliers who can provide high-quality products at a reasonable price

– Create a listing that is optimized for Amazon’s search algorithm and appeals to customers

– Create a strong advertising campaign and launch strategy to attract customers and increase your sales

## ❓ FAQ

Q: What is private label product research?

A: Private label product research is the process of finding profitable products to sell on Amazon under your own brand.

Q: What factors should I consider when researching private label products on Amazon?

A: Factors to consider include sell price, reviews and demand, size and weight, categories, product nature, competition analysis, branding and packaging, supplier sourcing, listing optimization, and advertising and launch strategies.

Q: How can I find reliable suppliers for my private label products?

A: Look for suppliers with a good reputation and positive reviews. You can also attend trade shows and reach out to manufacturers directly.

Q: How can I create a strong brand and packaging for my private label products?

A: Research your target audience and create a brand and packaging that appeals to them. Consider hiring a professional designer to help you create a strong brand and packaging.

Q: How can I optimize my listings for Amazon’s search algorithm?

A: Use relevant keywords in your title, bullet points, and description. Include high-quality images and videos. Encourage customers to leave reviews.

## ???? Resources

– [Amazon Seller Central](https://sellercentral.amazon.com/)

– [Jungle Scout](https://www.junglescout.com/)

– [Alibaba](https://www.alibaba.com/)

– [ThomasNet](https://www.thomasnet.com/)

– [Trade Shows](https://www.tsnn.com/)