Creating Compelling Amazon Product Descriptions for Increased Conversions

As one of the largest online marketplaces in the world, Amazon is constantly updating its platform to improve the shopping experience for customers and sellers alike. One of the latest updates is the change to its HTML and product description guidelines for the US market on July 17, 2021, and for the UK market on June 8, 2021.

The update is designed to provide better security for customers and greater versatility in listing products on non-HTML devices. This means that Amazon will no longer support the use of HTML tags in product descriptions on detail pages. This change is significant as it affects all sellers equally, regardless of their size or experience on the platform.

After the update, using HTML tags in product descriptions may result in suppression or removal of that line from search results. This can have a significant impact on a seller’s visibility and sales on the platform. Therefore, it’s important for sellers to update their product descriptions to comply with the new guidelines and avoid the use of HTML tags.

Sellers should ensure that their product descriptions are accurate, informative, and provide customers with all the necessary information about the product. This includes details such as product dimensions, materials, and features. By providing clear and concise product descriptions, sellers can improve their chances of making a sale and building a positive reputation on the platform.

It’s also important for sellers to abide by Amazon’s rules and guidelines to avoid negative consequences. This includes complying with the new HTML and product description guidelines and ensuring that their listings are accurate and up-to-date. Failure to comply with Amazon’s rules can result in penalties, such as account suspension or removal from the platform.

In conclusion, the recent update to Amazon’s HTML and product description guidelines is an important change for all sellers. By complying with the new guidelines and providing accurate and informative product descriptions, sellers can improve their visibility and sales on the platform. It’s crucial to stay up-to-date with Amazon’s policies and guidelines to ensure continued success on the platform.

IMPORTANT Amazon HTML Product Description Update!

Video By @SumnerHobart

Amazon is updating its HTML and product description on July 17, 2021 for the US market and June 8, 2021 for the UK market.
The update aims to provide security for customers and versatility in listing products on non-HTML devices.
After the update, Amazon will stop supporting the use of HTML tags in product descriptions on detail pages.
Using HTML tags after July 17th may result in suppression or removal of that line from search results.
A Plus Content still allows using HTML as it uses Amazon’s own tools.
Bullet points are not mentioned in the update but removing emojis or other types of Unicode is recommended to be safe.
This update affects all sellers equally and there are other ways to differentiate your listings such as images, reviews, customer service, packaging etc.
It is important to abide by Amazon’s rules because going against them can have negative consequences
There will be future updates about this topic in an Amazon seller Facebook group which you can join for free
Subscribing to Sumner’s channel will give you access to more information about succeeding on Amazon

What’s More – For Amazon business, consumer insights are also very important

VOICE OF CUSTOMER lets consumers tell you what they need, what they expect, and why they buy. Multi-channel integration + AI intelligent insights + scientific business models, from data to action in a single step, using the voice of consumers to guide business decisions. consumer voice to guide business decisions. VOC can help you solve the following problems to improve product quality and drive brand growth.

A variety of feedback channels: Various feedback channels such as Amazon/ebay, social media, email/chat, etc.
Insufficient number of manual spot checks, resulting in wrong conclusions: Wrong insights, resulting in serious wrong business decisions
Time lag of insights conclusion: Organizational manpower spends a lot of time reviewing partial feedback, not able to identify problems in time
Inability to identify new opportunities in a timely manner: New opportunities are a few voices hidden in a large amount of feedback, which is difficult to find manually
Inability to develop quantifiable action points: Problems can’t be optimized if they can’t be measured
Which aspect of the competitor’s product do consumers like and why? Everyone knows this product sells well, but few people know why?
In which aspect does the competitor surpass my brand and why? In which aspect of installation/use scenario/quality/packaging/logistics, the reputation is better than mine
Which attribute of the competitor has the best reputation and why? Which factor impresses consumers the most, capacity, color, material?
What are the reasons for my consumer churn? What consumers dislike most about the products/services I provide

About Shulex VOC & GPT

Shulex is a global business data insights company and an AI-powered applications company. We capture multimodal consumer voices from across the web and leverage GPT AI’s powerful analytics to provide our global clients with intelligent, scientific, and efficient consumer insights. We also provide a free Amazon ChatGPT browser extension, a custom VOC consumer insights platform, an Amazon category analysis report, and a one-stop e-commerce customer experience workbench. From AI data analysis to AI business application, we provide a full range of services to effectively help global sellers achieve business strategic planning, product planning and solutions, e-commerce operation optimization, and customer experience improvement.

If you want to experience the power of AI,try our free tools at Shulex ChatGPT for Amazon