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How to Calculate Profitability for a Product on Amazon

In this article, I will show you how to calculate the profitability of a product on Amazon. I will also share a rule of thumb for quickly evaluating whether a product is profitable.

Step 1: Calculate Your Costs

The first step is to calculate your costs for selling a product on Amazon. This includes the following:

* **Product cost:** This is the cost of purchasing the product from your supplier.

* **Shipping cost:** This is the cost of shipping the product to Amazon’s fulfillment center.

* **Amazon fees:** Amazon charges a variety of fees for selling products on its platform, including a referral fee, a closing fee, and a storage fee.

* **Other costs:** You may also have other costs associated with selling a product on Amazon, such as marketing costs or customer service costs.

Once you have calculated all of your costs, you can subtract them from the selling price of the product to determine your profit.

Step 2: Calculate Your Profit Margin

Your profit margin is the percentage of the selling price that is profit. To calculate your profit margin, divide your profit by the selling price and multiply by 100.

For example, if you sell a product for $100 and your profit is $20, your profit margin is 20%.

Rule of Thumb for Profitability

As a general rule of thumb, you should aim for a profit margin of at least 30%. This means that for every $100 you sell, you should make at least $30 in profit.

Of course, this is just a rule of thumb and there are many factors that can affect your actual profit margin. However, it’s a good starting point for determining whether a product is profitable.


By calculating your costs and profit margin, you can make an informed decision about whether a product is profitable to sell on Amazon. This will help you to avoid losing money on your products and to maximize your profits.