Sunday, July 21, 2024

FIXED: Amazon Brand Registry Application Rejected

Table of Contents

1. Introduction

2. Reason 1: Incorrect Product Images

3. Reason 2: Mistakes in Submitting Invoices and Contracts

4. Reason 3: Invalid or Unupdated USPTO Serial Number

5. Reason 4: Mismatched Brand Name

6. Conclusion

**Reason 1: Incorrect Product Images**

When applying for brand registry on Amazon, one of the most common reasons for rejection is incorrect product images. Amazon requires you to upload one or more real-life images of your product or product packaging that clearly display your trademark name. Here are some important points to consider:

– **Real-life images**: Amazon specifically requires real-life images, not computer-generated ones. So, make sure the images you submit are actual photographs of your product.

– **Product or product packaging**: Your trademark brand should be visible either on the product itself or on the product packaging. Both options are acceptable according to Amazon’s policies.

– **Permanently affixed**: The trademark name should be permanently fixed to the product or packaging. Stickers are not allowed. Laser-printed trademarks on packaging or tags on the product are examples of acceptable permanent affixing.

To increase your chances of approval, it’s recommended to submit multiple images that show different angles of your product, including the front, back, and sides. Additionally, if your product has important branding on the packaging, include images of that as well.

**Pros**: Clear and visible branding enhances your product’s identity and helps customers recognize your brand easily.

**Cons**: Ensuring the trademark is permanently affixed may require additional production costs or design considerations.

**Reason 2: Mistakes in Submitting Invoices and Contracts**

Another common reason for brand registry rejection is errors in submitting invoices and contracts. When you reach the final section of the application, you’ll be asked to provide manufacturing and distribution information, along with the necessary documents. Here’s what you need to know:

– **Agreement contract relationship**: Select the option that states you have an agreement contract relationship with the manufacturer. Amazon has specific requirements for this contract, such as including the supplier’s name, address, and the number of units ordered.

– **Finding the contract**: If you purchased your product from Alibaba, finding the contract is relatively easy. Go to your Alibaba order page, locate the specific order, and click on “View Contract.” This will provide you with the trade Assurance purchase contract, which contains the required information.

– **Uploading the contract**: Save the contract as a PDF file and upload it to the application.

Additionally, you’ll need to upload a copy of your recent supplier invoice. This should be a comprehensive invoice that includes all the necessary information, such as product details, total cost, supplier information, and your information.

**Pros**: Submitting accurate and complete invoices and contracts ensures transparency and builds trust with Amazon.

**Cons**: If you haven’t maintained proper records or have difficulty accessing the required documents, it may delay the approval process.

**Reason 3: Invalid or Unupdated USPTO Serial Number**

The third reason for brand registry rejection is an invalid or unupdated USPTO (United States Patent and Trademark Office) serial number. When entering your serial number, it’s crucial to ensure its accuracy and synchronization with Amazon’s database. Here’s what you need to consider:

– **USPTO application**: Submitting a USPTO application is a prerequisite for Amazon brand registry. If you haven’t submitted your application, you won’t have a valid serial number.

– **Database synchronization**: Allow at least 24 to 48 hours for Amazon’s database to sync with the USPTO database. This synchronization enables Amazon to recognize your active serial number.

To access your serial number, check your email for a message from The email should contain the serial number, which you can copy and paste into the application.

**Pros**: Valid and updated USPTO serial numbers provide proof of your trademark registration and protect your brand on Amazon.

**Cons**: If you haven’t applied for a USPTO trademark or haven’t allowed sufficient time for synchronization, it may delay your brand registry approval.

**Reason 4: Mismatched Brand Name**

The fourth and final reason for brand registry rejection is a mismatched brand name. It’s crucial to ensure consistency between your trademark application, product images, and the brand name entered in the application. Consider the following:

– **Product images**: The trademark brand displayed in your product images should match the brand name you’re applying with. Ensure the font, spelling, and color are consistent.

– **Trademark application**: Review your USPTO application to confirm that the brand name matches what you’re submitting to Amazon.

– **Amazon seller account**: Make sure your Amazon seller account is associated with the same name or business as your trademark application. Consistency is key.

By maintaining consistency across all platforms, you increase your chances of brand registry approval.

**Pros**: Consistent branding across all aspects of your business helps establish a strong brand identity and builds customer trust.

**Cons**: Inconsistencies in brand names may lead to confusion among customers and potential rejection of your brand registry application.


In this article, we discussed the top four reasons why Amazon brand registry applications are often rejected. Ensuring correct product images, accurate submission of invoices and contracts, valid and updated USPTO serial numbers, and consistent brand names are crucial for a successful application. By following these guidelines, you can increase your chances of gaining approval for brand registry on Amazon.

Now, let’s move on to the highlights of this article.


– Incorrect product images can lead to rejection in the brand registry application.

– Mistakes in submitting invoices and contracts can result in rejection.

– Invalid or unupdated USPTO serial numbers may cause rejection.

– Mismatched brand names between the application, images, and seller account can lead to rejection.

Next, let’s address some frequently asked questions related to Amazon brand registry.


**Q: How many product images should I submit for brand registry?**

A: It’s recommended to submit multiple images that show different angles of your product, including the front, back, and sides. This helps provide a comprehensive view of your product and increases your chances of approval.

**Q: Can I use computer-generated images for brand registry?**

A: No, Amazon requires real-life images of your product. Computer-generated images