Thursday, July 18, 2024

I tried Amazon FBA from scratch… Here’s what they won’t tell you.

📝 Table of Contents

Part 1: The Learning Phase

– Investing in a Course

– Understanding Amazon PPC

– Keyword Research

– Private Label vs Wholesale

Part 2: Creating a Listing

– Enrolling in Brand Registry

– Trademarking Your Brand Name

– Designing Custom Packaging

– Creating Product Pictures and A+ Content

– Ordering Samples

Part 3: Results

– Sales and Profit Margin

– Advertising Strategies

– Is Amazon FBA Still Worth Starting in 2023?

📝 Part 1: The Learning Phase

Starting your own private label product on Amazon can be a daunting task, especially if you’re new to the game. In this section, we’ll discuss the learning phase and what you need to know before diving in.

Investing in a Course

One of the first things I did when starting my private label product was investing in a course. While it may seem like a hefty investment, it’s important to remember that time is money. Spending time learning through trial and error can be costly in the long run. By investing in a course, you can fast-track your success by learning from someone who has already made the mistakes you’re likely to make.

Understanding Amazon PPC

Amazon PPC (Pay-Per-Click) is a form of advertising on Amazon that allows you to promote your product to potential customers. It’s important to understand how Amazon PPC works and how to optimize your campaigns for maximum results.

Keyword Research

Keyword research is crucial for any Amazon seller. It involves finding the right keywords to target in your product listing and advertising campaigns. By targeting the right keywords, you can increase your visibility on Amazon and drive more sales.

Private Label vs Wholesale

Private label and wholesale are two different approaches to selling on Amazon. With wholesale, you’re selling products that are already established on Amazon. With private label, you’re creating your own product from scratch. While wholesale can be a good way to get started on Amazon, private label offers more control and potential for higher profit margins.

📝 Part 2: Creating a Listing

Once you’ve gone through the learning phase, it’s time to create your product listing on Amazon. In this section, we’ll discuss the steps you need to take to create a successful listing.

Enrolling in Brand Registry

Before you can create a listing for your brand, you need to enroll in Amazon’s Brand Registry. This involves applying to let Amazon know that you’re the brand owner of a specific product.

Trademarking Your Brand Name

To enroll in Brand Registry, your brand name must be trademarked. Trademarking your brand name is a simple process that can be done through the government website in your country.

Designing Custom Packaging

Custom packaging can help your product stand out on Amazon. To design custom packaging, you’ll need to provide a die cut to a designer who specializes in product packaging.

Creating Product Pictures and A+ Content

Product pictures and A+ content are crucial for a successful product listing. Good pictures and content can help increase your conversion rate and drive more sales.

Ordering Samples

Before you send your product to Amazon, it’s important to order samples from different suppliers. This will help you ensure that the product meets your standards and that you’re working with a reliable supplier.

📝 Part 3: Results

After creating your listing and sending your product to Amazon, it’s time to start selling. In this section, we’ll discuss the results of my first 30 days selling on Amazon.

Sales and Profit Margin

In my first 30 days, I sold 196 units of my product, making a profit of around £11 per unit. While my first test order wasn’t profitable, I’m confident that with more sales and better advertising strategies, I can increase my profit margin.

Advertising Strategies

Advertising on Amazon can be a powerful tool for driving sales. In my first 30 days, I ran several campaigns, including an auto campaign and several manual campaigns. While I learned that it’s important to start slow and focus on getting ratings and reviews before going too aggressive with advertising spend, I’m confident that with more experience, I can optimize my campaigns for maximum results.

Is Amazon FBA Still Worth Starting in 2023?

The big question is whether Amazon FBA is still worth starting in 2023. My answer is yes. While it’s important to do your research and invest in a course to learn the ropes, there’s still plenty of opportunity on Amazon for those who are willing to put in the work. With patience, persistence, and a willingness to learn, anyone can succeed on Amazon FBA.

🎉 Highlights

– Private label offers more control and potential for higher profit margins than wholesale.

– Good product pictures and content are crucial for a successful product listing.

– It’s important to start slow with advertising and focus on getting ratings and reviews before going too aggressive with spend.

– With patience, persistence, and a willingness to learn, anyone can succeed on Amazon FBA.

❓ FAQ

Q: Is Amazon FBA still profitable in 2023?

A: Yes, Amazon FBA is still profitable in 2023. While there is more competition than ever before, there’s still plenty of opportunity for those who are willing to put in the work.

Q: How much does it cost to start selling on Amazon FBA?

A: The cost of starting on Amazon FBA can vary depending on the product you’re selling and the amount of inventory you’re ordering. However, you can expect to spend at least a few thousand dollars to get started.

Q: How long does it take to start making sales on Amazon FBA?

A: It can take anywhere from a few days to a few weeks to start making sales on Amazon FBA. It’s important to be patient and focus on getting ratings and reviews before going too aggressive with advertising spend.