Table of Contents
1. Introduction
2. Eligibility to Start Selling on YouTube
3. Connecting Your Store to Your YouTube Channel
4. Tagging Products in Your Videos
5. Using the Store Tab
6. Customizing Product Selection
7. Tagging Products in Existing Videos
8. Selling Through Live Streams
9. Pinning Products in Live Streams
10. Conclusion
Introduction
In today’s digital age, YouTube has become a powerful platform for businesses to promote their products and reach a wider audience. If you run a YouTube channel and want to start selling your products directly to your viewers, this article is for you. We will explore the eligibility criteria, the process of connecting your store to your channel, and how to effectively tag your products in your videos. By the end of this article, you’ll have a clear understanding of how to leverage YouTube shopping to boost your sales and grow your business.
1. Eligibility to Start Selling on YouTube
🔥 Are you eligible to start selling on YouTube? The answer is yes, as long as you meet two requirements. First, you must be in the YouTube Partner program. If you’re unsure about your eligibility, don’t worry. We’ll provide a link in the description box for you to learn more about it. The second requirement is that you need to be running your store on one of YouTube’s approved platforms. One such platform is Shopify, which is widely popular among online store builders. If you don’t have a Shopify store yet, don’t fret. We’ll offer you a free trial to get started, and we’ll also link a comprehensive tutorial on how to build your Shopify store from start to finish.
2. Connecting Your Store to Your YouTube Channel
Now that you have a store, it’s time to connect it to your YouTube channel. This process is straightforward and can be done from either your phone or computer. Follow along with these simple steps:
1. Go to YouTube Studio.
2. Click on “Earn” in the left menu.
3. Select “Shopping.”
4. Click on “Connect Store.”
Congratulations! You’ve successfully connected your store to your channel. The best part is that you can connect multiple stores if needed. With your store connected, you gain access to new features that will enhance your selling capabilities on YouTube.
3. Tagging Products in Your Videos
🎯 Time to learn how to tag products in your videos! When you upload a video, whether it’s long or short, you have the opportunity to tag your products. It’s recommended to tag products that you specifically talk about in the video. Here’s how you can do it:
1. While uploading your video, look for the option to tag products.
2. Tag the relevant products just like this.
By tagging products, you create a product overlay that appears on your content. Viewers can open the overlay to browse and learn more about your products directly on YouTube, even while they’re still watching your video.
4. Using the Store Tab
The store tab is a valuable feature that automatically appears on your channel once your store is connected. This tab serves as a dedicated space where your fans can browse and purchase your products. Your products will be showcased here, making it convenient for your viewers to explore and buy what they love. The store tab is a powerful tool to drive sales and increase your revenue.
5. Customizing Product Selection
🛍️ Want to customize which products show up in your store tab? No problem! YouTube provides you with the flexibility to curate your product selection. Here’s how you can do it:
1. Go to “Earn” in YouTube Studio.
2. Click on “Shopping.”
3. Create your own product selection.
By customizing your product selection, you can highlight specific products or categories that align with your video content and audience preferences. This level of personalization can significantly impact your sales and customer engagement.
6. Tagging Products in Existing Videos
📌 What if you have existing videos and want to tag products in them? YouTube has got you covered. Follow these steps:
1. Go to the details page of the video you want to tag products in.
2. Click on “Products.”
3. Tag the desired products.
By tagging products in your existing videos, you can make them more interactive and engaging for your viewers. The product overlay will appear, allowing viewers to explore and purchase the tagged products without leaving YouTube.
7. Selling Through Live Streams
💰 Don’t overlook the potential of live stream selling. It can be a lucrative way to generate income. Here’s how it works:
1. Go to the live control room.
2. In the left menu, select “Stream” or “Manage” below the live stream preview.
3. Click on the “Shopping” tab.
4. Use the plus icon to search and choose up to 30 products to tag.
During your live stream, viewers can see the tagged products by tapping the shop icon. They can browse and make purchases without leaving the live stream, creating a seamless shopping experience.
8. Pinning Products in Live Streams
📌 Want to highlight a star product during your live stream? You can pin one product to ensure it gets maximum visibility. Here’s how:
1. Click on “Pin Product” for the desired product.
By pinning a product, you make it stand out, increasing the chances of viewers noticing and purchasing it. This feature is particularly useful when you have a showstopper product that you want to showcase.
9. Conclusion
Congratulations! You now have a comprehensive understanding of how to sell your products on YouTube. By leveraging YouTube shopping, you can tap into a vast audience and boost your sales. Remember to engage with your viewers, provide valuable content, and make the shopping experience seamless. YouTube offers a powerful platform for entrepreneurs like you to grow your business and reach new heights. Start implementing these strategies today and watch your sales soar!
Highlights
– Learn how to connect your Shopify store to your YouTube channel.
– Tag your products in videos to drive sales and engagement.
– Utilize the store tab to showcase and sell your products.
– Customize your product selection to align with your content.
– Explore the potential of live stream selling and pinning star products.
FAQ
**Q: Can anyone start selling on YouTube?**
A: Yes, as long as you meet the requirements of being in the YouTube Partner program and running your store on an approved platform like Shopify.
**Q: How do I connect my store to my YouTube channel?**
A: Go to YouTube Studio, click on “Earn,” select “Shopping,” and then click on “Connect Store.”
**Q: Can I tag products in my existing videos?**
A: Yes, you can tag products in your existing videos by going to the details page of the video and clicking on “Products.”
**Q: How many products can I tag in a live stream?**
A: You can tag up to 30 products in a live stream.
**Q: Can viewers purchase products without leaving the live stream?**
A: Yes, viewers can shop for products without leaving the live stream by tapping the shop icon.
**Q: How can I highlight a specific product during a live stream?**
A: You can pin a product by clicking on “Pin Product” for the desired item, ensuring it gets seen by viewers.
Resources
– [YouTube Partner Program](https://support.google.com/youtube/answer/72857)
– [Shopify](https://www.shopify.com/)
– [How to Build a Shopify Store Tutorial](https://www.youtube.com/watch?v=VIDEO_ID)