1.visit social media monitoring

First, log in to your account. Find and click on the “Social Media Monitoring” feature in the menu bar on the left side of the main interface. Here you can browse demo reports and experience this new AI-driven feature.

2. Search Keywords

🎯Tracking social media keywords related to your brand or product is an efficient monitoring method. You can enter the brand name, product name, or any specific topic of interest as search keywords.

Search options: Using the “and” option ensures that search results include all keywords, or use the “or” option to match any keyword.

Additionally, you can set a specific time range, apply advanced filters to exclude irrelevant data sources or match patterns, optimizing your search results.

Viewing results: After clicking search, you will see relevant posts from different social platforms, including social media posts, blog articles, news articles, etc.

These contents will contain the keywords you set. You can sort results by “latest,” “most interactive,” or “most commented” to quickly find the most relevant content.

3.Create AI Report

Now, artificial intelligence (AI) is changing the market, and we are also using this technology to help you complete daily projects more efficiently. We are delighted to present to you a powerful social media AI report!

Getting Started: First, visit the search page, then click the “Create Report” button.

Setting Up the Report: On the report creation page, you need to enter the report’s name. You will be able to see the data range covered by AI analysis. If adjustments are needed, you can click the “Adjust Range” option to make modifications.

Continuous Monitoring: If you wish to continuously monitor new social media posts and receive timely update notifications, you can enable the continuous monitoring feature. Once activated, you can add the email address for notification reception and set the time for email delivery to ensure you stay updated on the latest developments at all times.

4.View Social Media Monitoring Report

This report is designed to help your business transformation and drive your business to new heights. Here are some key contents included in the report:

Executive Summary 🔍  Topic Summary: 

Using our advanced artificial intelligence algorithms, the platform can analyze your data and provide valuable insights. We identify and differentiate various topics from online social media posts through text analysis technology.

With the power of AI, the platform can process and analyze hundreds or even thousands of social media posts or articles, something that is difficult to achieve with traditional methods. This capability allows us to customize marketing and public relations activities more accurately according to customer needs and provide solutions that meet those needs.Top Trending Topics: Displays popular topics ranked by engagement metrics (likes, shares, and total comments).

Negative Topics List: 

Shows topics analyzed for negative sentiment. The platform utilizes advanced Large Language Models (LLP) for sentiment analysis, effectively identifying negative content.

📈 Search Trends: Turning data trends into business insights.

1. Topic Search Trends: Explore the trend changes of specific keywords in Google searches over the past 12 months. With this feature, you can understand the historical performance and seasonal fluctuations of keywords, providing support for market strategies.
2. Related Topics: Discover other popular terms related to your main keywords through Google search. Check the search trends of these terms to gain a more comprehensive understanding of market dynamics and user interests.

Mentions Trend

1. 📊 Mentions Trend: Monitoring the spread of key words on social media and user interaction.Volume Trend: Volume refers to the number of posts about your key words (such as your brand or product) on social media. By monitoring volume on different platforms, you can assess brand visibility and the effectiveness of topic dissemination.
2. Interaction Trend:Interaction refers to the total number of likes, shares, and comments received on social media posts mentioning your key words. This metric helps you understand the level of user engagement with these posts, thereby measuring the impact of the content.

4.KOL tracking

🚀 KOL Tracking : Precisely locating key opinion leaders. This tool is designed to help you identify and list key opinion leaders (KOLs) who have a significant impact on public opinion. You can evaluate and rank KOLs in the following ways:

1. Number of followers: Rank based on the total number of followers of KOLs to measure the breadth of their audience base.

2. Engagement: Analyze user interactions with KOL posts (such as likes, comments, and shares) to assess the attractiveness and influence of their content.

3. Volume: Monitor the frequency of KOL mentions to understand their activity and relevance on social media. Through these indicators, you can effectively choose the right KOLs to collaborate with, enhancing brand influence and marketing effectiveness.

5.Daily Fresh News

💥 Daily Fresh News: Timely perception of the latest information about brands or products Understanding the latest information related to your brand or product is crucial. By setting daily updates, you can seize market opportunities in a timely manner and prevent potential issues.

This feature helps you identify possible PR crises early and take appropriate action before the situation escalates. When you enable this feature, the system will automatically collect new social media posts related to your brand or product daily and provide you with updates. Latest Topics Board: Updated daily, showing you the hottest topics of the day.

Negative Topics Board: Identifies and displays topics with negative sentiments daily, allowing you to quickly address potential negative impacts. By using this method, you can ensure that you are always up-to-date with relevant developments and maintain a high level of sensitivity and responsiveness to the social media environment.

5.Get Daily Fresh News Notifications

📬 Daily Fresh News Email: Let information come to you proactively After enabling our daily monitoring service, you can easily keep up with the latest developments of your brand or product. Without any action, a daily summary of social media news will be sent directly to your email. These email summaries will provide you with key knowledge to grasp market trends and formulate strategies. Through this service, you can continuously update your understanding of brand reputation and market development, ensuring you always stay ahead in market competition.

6. Report Management

In the social media monitoring panel, simply click on the report name you want to view to easily access the specific report content. Depending on your needs, you can also perform the following operations: Rename report: If you need to more accurately describe the report content or simplify the report title, you can modify its name at any time. Delete report: For reports no longer needed, you can choose to delete them from the system to keep the panel neat and organized.