Sunday, April 14, 2024

6 Steps for Amazon Listing Optimization and Amazon PPC Launch Strategy

# ???? How to Optimize Your Listing and Prepare Your PPC Campaigns for Product Launch

Launching a new product can be a daunting task, especially when it comes to optimizing your listing and preparing your PPC campaigns. As an entrepreneur, you want to ensure that your product is visible to potential customers and that you’re getting the most out of your advertising budget. In this article, we’ll go over the steps you need to take to optimize your listing and prepare your PPC campaigns for a successful product launch.

## Table of Contents

1. Keyword Research

2. Listing Indexing

3. PPC Campaign Preparation

4. PPC Campaign Optimization

5. Highlights

6. FAQ

## Keyword Research

The first step in optimizing your listing and preparing your PPC campaigns is to conduct thorough keyword research. This involves finding the most relevant and high-performing keywords for your product.

To begin, use a tool like Helium 10’s auto-complete drop-down to find a high-volume, relevant term. In this case, we’ll use “cutting board set.” Double-check the chosen term using Magnets within Helium 10 and filter by search volume high to low to find a relevant one for your exact product.

Once you have your starting term, use it as your input in Salaries’ Keyword Hunter tool. This will give you a semantic core of 39 keywords that drive sales. Download this list and add it to a Google sheet.

Next, filter the conversion percentage column by adding a filter and only keeping those with a conversion rate above 15. Then, copy the results and put them on a new sheet. Filter the other sales percentage column to keep only those above 30%. This will leave you with 22 keywords.

Repeat this process for related products using your strongest competitors’ ASINs as inputs. Download the report for each and add them to the same Google doc. Remove duplicates and filter by conversion rate and other sales percentage. This will leave you with 59 keywords.

Combine the resultant list from the Keyword Hunter stage and Keyword Re-ranker stage into one list. Remove duplicates and color-code them based on relevance. Green keywords are high relevance, yellow keywords are medium relevance, and red keywords are low relevance.

## Listing Indexing

Now that you have your list of keywords, it’s time to start including them throughout your listing. Focus on the green list, which contains your most relevant keywords.

Start with the title, which should be between 80 and 200 characters. Use keyword hinging to save real estate and include as many relevant keywords as possible. For example, “Bamboo Cutting Boards for Kitchen Dishwasher Safe” includes four high-volume terms.

Next, move on to the bullet points. Use your existing bullet points as a basis and add your own twist to include relevant keywords. Underline each keyword and italicize them in some cases.

Overall, throughout the bullet points, you should have at least 16 of your green keywords.

Finally, move on to the back-end