Ecommerce
Amazon is a competitive marketplace where sellers rely heavily on customer engagement. If visitors land on your listings but leave without making any purchase, it can hurt your repute and damage your keyword ranking. Therefore, tracking the ratio of customers purchasing products after visiting the l
Amazon’s customer-centric return policy has long been used by scammers to conduct fraudulent activities. One such scam was conducted by Charlotte resident Hudson Hamrick, who was found guilty of wire fraud by tricking the return scheme. This customer dupes Amazon for $300,000 in returns scams for ma
What is Amazon PPC? Tips for Running Amazon PPC Ads In today’s competitive e-commerce landscape, Amazon Pay-Per-Click (PPC) Ads have emerged as a powerful tool for sellers to boost visibility, increase sales, and drive traffic to their products. This blog will provide a comprehensive overview of Amazon PPC ads, including different campaign types, features, costs, and key information for successful utilization. What is Amazon PPC advertising? PPC advertising refers to pay-as-you-go, which is a billing mode for Amazon advertising. After the advertisement is clicked, the advertisement system will deduct the fee. In Amazon PPC advertisements, the most frequently used advertisements are commodity promotion advertisements, which can be placed on the search results page or commodity details page. How Amazon PPC advertising works The seller first selects the product to be promoted, and then sets the bidding and budget for it during the creation of the advertisement. After potential customers click on the advertisement, Amazon will deduct the corresponding click fee from the budget. After multiple clicks, the budget is used up and the advertisement is stopped. Keywords are the basis of Amazon’s advertising display. Only when keywords match search terms entered by potential customers can advertisements be displayed. For example: If you sell sunglasses and use “sunglasses men” to advertise products, and if customers input “sunglasses men” on Amazon, then your advertisements will appear (provided that there is a certain correlation between your products and keywords and reasonable bidding). Features of Amazon PPC advertising All setup can be done in the Amazon Seller Center. Amazon PPC ads come with automatic targeting options. When using Sponsored Product campaigns, sellers can choose automatic targeting, where Amazon’s algorithm selects relevant keywords based on the product listing’s content and category. This feature is ideal for new sellers or those with limited knowledge of keyword research. For greater control over ad targeting, manual campaigns enable keyword targeting. Sellers can conduct thorough keyword research to identify high-converting search terms related to their products. By using exact, phrase, or broad match types, sellers can refine their keyword strategy and maximize the ad’s effectiveness. Amazon provides detailed campaign analytics to help sellers track ad performance. Metrics such as clicks, impressions, conversion rate, and cost-per-click (CPC) can be monitored in real-time. Analyzing this data allows sellers to optimize their campaigns, adjust bids, and allocate budgets more effectively. Amazon PPC ads offer different ad placement options to increase product visibility. These can appear in search results, product detail pages, and even on the Amazon home page. By strategically choosing ad placements, sellers can promote their products in high-traffic areas, enhancing their chances of conversion. Cost calculation method of Amazon PPC advertising To run an Amazon PPC campaign, sellers need to set a budget. The primary cost involved is the amount paid per click, known as the CPC. The cost-per-click is determined through a bidding process, where sellers compete to display their ads for specific keywords. The bidding system ensures that ads are displayed based on relevance and competitiveness, allowing sellers to have control over their spending. The actual cost of running Amazon PPC ads varies based on factors such as competitiveness of keywords, relevance of the product, and budget allocated by the seller. It is recommended to start with a conservative budget and gradually increase it based on campaign performance. Types and descriptions of Amazon PPC advertisements One of the most popular types of Amazon PPC ads is the Sponsored Product campaign. Here, sellers can promote their products within Amazon’s search results and product detail pages. These ads appear as native search results and help increase product visibility, ultimately driving more targeted traffic. In addition to Sponsored Product campaigns, Amazon also offers Manual Product campaigns. These campaigns provide sellers with greater control over keyword targeting, allowing them to optimize their ads for specific search terms. With manual campaigns, sellers can select relevant keywords and set individual bids, thereby fine-tuning their ad strategy. Quick Success Tips What products are suitable for PPC advertising? What products are not suitable for PPC advertising? Understand the ranking factors of PPC display PPC is not the key, accurate matching is the key Amazon has three keyword matching methods: extensive matching, phrase matching, and exact matching. The purpose of advertising is to put all the keywords into a funnel to screen out the golden words that can bring us more profits. Summary Amazon PPC ads offer sellers a powerful and targeted advertising solution to reach millions of potential customers. Through Sponsored and Manual Product campaigns, sellers can optimize their ads for specific search terms and boost visibility. With features like automatic and keyword targeting, sellers have control over ad placement and optimization. While the cost of PPC ads depends on various factors, careful budgeting and continuous optimization can maximize return on investment. By leveraging Amazon PPC ads effectively, sellers can significantly increase their product visibility, engage with a wider audience, and achieve higher sales and profits on the platform.
At the 2023 Lark “AI future” autumn conference, Anker Founder and CEO Steven Yang gave a speech on the theme of “from searching knowledge to knowledge dialogue, building AI-driven learning organization”. Steven Yang said, “through cooperation with Voc.AI AI ChatBot, it has helped us solve at least
One of the keys to making a business successful is to ensure that customers are happy. If nobody finds value in your service or product, you can never succeed. So, what is it that a consumer wants? Around 60% of consumers say they would buy more from a business if they treated them better.
Cross-functional teams have become a new norm in the corporate world to develop top-notch and customer-centric products. And why shouldn’t it be? Did you know that approximately 30,000 new products are introduced each year? Out of these, only 5% are successful, while the remaining 95% fail. Most bus
Customer cohort analysis is a subset of behavioral analytics that deals with the grouping of customers sharing similar interests. It is a technique that every successful company uses to monitor user engagement and provide value that is highly customized to its users.
As per a 2022 survey, 62% of
It is no secret that every business has to continuously work on their product improvements in order to keep their customers happy. Even if the product has shown a promising start and got the attention of customers, it still needs to come with upgrades/improvements. Not only is it essential to incorp
It is a proven fact that collaboration leads to better design outcomes. Getting people together is the best way to talk about issues, generate new ideas, and come up with solutions. Collaboration can take numerous forms, ranging from small casual working sessions and group assessments to i
The mindset of today’s customers is all about faster solutions and instant responses. Every minute your customer has to wait for a response from the support team leads them to a faster and more automated competitor.
From checking order status to asking FAQs and basic account-related queries
