Marketing
Voice of Customer (VoC) tools are essential for any business that wants to stay competitive in today’s market. With VoC tools, you can quickly gather valuable customer feedback, identify trends in the industry, 
Here is a graph of Google search trends for ChatGPT. It can be seen from this graph that since people started discussing ChatGPT in November 2022, there are now more than 23,000,000 searches per week. 
As consumers all over the world increasingly get used to buying, sharing and interacting with brands online. Digital channels are the primary source of consumer insights. Even though many of these channels have been around for more than 20 years, we believe they are still new and mysterious:
1) Website Behavior
2) Search Behavior
3) CRM and Databases.
4) Social Media.
5) Forums, Blogs
We can define today’s consumers as follows:
1) They have more channels to better understand brands, products and services.
2) Consumers are connected to each other through the Internet and can easily refer to genuine reviews and opinions before they make decision.
3) They expect personalization and they don’t like to be approached by “one-size-fits-all” advertising.
The la
Social media has come a long way from its beginning as a fun way for young people to kill their leisure time to become an integral part of everyday life. For now, consumers use social media to:
1) Communicate: social media has become one of the main ways people communicate, whether for personal or business purposes.
2) Learn: social media are an essent
