Sunday, April 14, 2024

How to Set Up an Amazon Storefront 2024

Setting up an Amazon Storefront will help you stand out from the 2.2 million active Amazon sellers and gain more credibility with buyers. This is especially useful if you’re a rival selling on Amazon.

This article will explain how to build your brand on Amazon, how to become more visible, and most importantly, how to create an Amazon storefront.

In this article you will learn:

  1. Amazon Storefront: What is it?
  2. Can Anyone Open a Store on Amazon?
  3. What Does an Amazon Storefront Cost?
  4. What are the requirements to apply on Amazon storefront?
  5. How to Build a Step-by-Step Amazon Storefront?
  6. Amazon Storefront Examples
  7. How to Evaluate Your Amazon Storefront’s Performance?
  8. Making Sources Labels
  9. Benefits and Drawbacks of Owning an Amazon Store

Amazon Storefront: What is it?

One of the tools available in the seller profile on Amazon Seller Central is an Amazon store, often known as an Amazon Storefront.

You can use this tool to create a multi-page catalogue that you can customize. You can display your items, prices, banners, calls to action, videos, and more in it.

It’s a little website that displays only your products and is linked to your Amazon profile. These seem a lot like eBay stores, if you’re familiar with them.

Can Anyone Open a Store on Amazon?

Anyone who sells on Amazon can access the Amazon Storefront. However, applicants must have a registered trademark in order for the brand to complete its Brand Registry.

Your store will then be reviewed and approved by Amazon, usually within 72 hours.

You will receive a verification number from Amazon once your application has been approved, which you must use to sign up for the Amazon storefront program.

What Does an Amazon Storefront Cost?

As long as you have an Amazon seller account and are registered, you can use this feature by enrolling in Amazon Storefront for free. On the other hand, the eBay stores—you may recall them—charge for their storefronts.

What are the requirements to apply on Amazon storefront?

There are a few crucial needs and actions you must do, even though particular regulations may change based on your area and the kind of products you sell:

  1. Professional Seller Account: Rather than using the free individual account, you must establish a professional seller account in addition to registering your brands.
  2. Brand Registry: As previously stated, every seller who registers with Amazon for the Brand Registry is eligible to build a free Amazon Storefront.

How to Build a Step-by-Step Amazon Storefront?

Have you signed up for the Amazon Brand Registry yet? That’s great, now go ahead and create an Amazon storefront account.

This is a simple 7-step guide that will walk you through the process of opening an Amazon storefront.

1. Establishing a Store on Amazon

You may access your Amazon store using the “Stores” tab in the main navigation bar at the top of the homepage. To begin, enter into your Amazon Seller Central account.

2. Establish an Amazon storefront.

The following details will be requested of you initially:

  1. Brand display name: Your storefront will display the brand name you select, making it easy for customers to identify you.
  2. Brand logo: The width and height of the logo should be at least 400 pixels.
  3. Product Grid Style: You may choose whether you want your products to show up tall or standard in your store.

3. Selecting a Homepage Template

The following step requires you to add a page meta description for your store. You can also personalize your Amazon Store by selecting a pre-made template for your homepage. One of the following alternatives is up for grabs:

  1. Marquee
  2. Product Highlight
  3. Product Grid
  4. Blank

You may see a glimpse of the options this design offers. Hit “Create Page” after selecting the template you want to use.

4. Create an Amazon storefront.

To enable a navigation option on your homepage, proceed to the next step and build various pages within your Amazon Store. This makes it simple for customers to peruse your catalog and discover what goods your company sells.

In addition to creating distinct pages under the navigation bar, you can also construct drop menus inside each page, much like in the previous example.

You can add as many tiles as you like to the store for your brand with this tool. Additionally, there’s a Recommended Products slider that automatically populates based on past customer searches and a Bestseller Slider (like the one below) that automatically displays your best-selling products.

These tiles can also be personalized with images, text, videos, and products. After you click “+ Add tile,” you may select the kind of tile you want.

5. Putting your merchandise on your Amazon website

Add your product listings to finish your Amazon store. When you click on a tile, choose the tag “product” and use the keyword or ASIN to search for your product.

The products you want to be listed will appear in the tile slot once you’ve chosen them. The price and image of your product will be shown on the tile.

6. Including Pages in Your Online Store

You have the ability to add pages to your homepage, as previously stated. You must first go to the Store builder main menu and select “add page” from the left-hand menu in order to add pages to your Amazon store.

It is possible to build a pageless store with just the homepage featuring the features and products you want.

Since every extra page will be editable, you may decide to highlight all of your products and relevant content on each one.

7. Putting your Amazon storefront together

It’s time to launch your Amazon store now that you’ve done designing it. Choose “Submit for publication” using the menu bar.

Before being published, your Amazon Storefront has to go through a manual approval process, which normally takes 72 hours.

You may confirm that the Storefront will be accepted by reading Amazon’s Content Acceptance Policy.

Amazon Storefront Examples

Initial impressions count. Here are a few instances of distinctive Amazon Storefronts that make use of various layouts and content:


Anker exemplifies a brand that comprehends its target market. Their products are the main focus of the page’s layout. Anker features a wide variety of products, and its best-selling items are shown at the top of the page with a hero image.

Anker’s design for its Amazon Storefront connects and charges continuously.

Amazon Basic

On its Amazon storefront, Amazon Basics maintains a straightforward aesthetic with muted hues. There are numerous categories in the navigation bar, and the homepage showcases the company’s extensive product line.

Pet Cube

You’ll fall in love with the webpage just by looking at all the smiling faces that appear. In addition to its adorable animals, the Pet Cube storefront helps customers understand what they are purchasing by including helpful visuals and product descriptions. An example of an educational and entertaining store is this one on Amazon.

Kate Spade New York

To stand out from the crowd, choose the appropriate colors for your storefront. An excellent example of how to employ a vibrant accent hue, like pink, to help the customer connect with the brand is Kate Spade’s Amazon storefront. It also provides a very aesthetically pleasing and well-organized design for the user experience.


It’s not necessary to be young to understand that this Amazon storefront will keep your attention. The product photos, colors, and videos on the LEGO Amazon Storefront make it stand out. This is a terrific way to engage customers with your material.

Ways to Increase Traffic to Your Amazon Storefront

You may increase traffic while browsing both on and off Amazon by having an Amazon Storefront. You may accomplish this in a few different ways to direct traffic back to your Amazon Storefront.

On Amazon:

  1. When a client selects a Sponsored Brand advertisement,
  2. if a buyer clicks on a product detail page linked to by the brand.

Outside of Amazon:

  1. Campaigns for display advertisements (Amazon DSP)
  2. societal media initiatives
  3. campaigns for email marketing

How to Evaluate Your Amazon Storefront’s Performance?

You may find a comprehensive analytics report to ascertain the performance of your store in the insight section.

The following are a few metrics that are displayed in this section:

  1. Daily visitors
  3. Sales
  4. Units sold
  5.  Traffic sources

Every seller has access to all of their sales data through Amazon’s Storefront Insights dashboard, which includes revenue generated within the given time frame, an estimate of the units visitors purchase, the total number of orders, average sales per visitor, and average units per order.

Additionally, you may check how many people visited your store in a given day, or if you’d rather, you can see how many people came to your page throughout a given time frame.

Amazon offers a tag that allows you to track the origin of your purchases based on Amazon Sponsored Brands, Amazon Organic Traffic, and other sources.

The majority of entrepreneurs do not check the analytics on their Amazon Storefront, instead focusing on driving traffic to their online stores. You can monitor marketing campaigns in your Amazon store by creating source tags.

Making Sources Labels

Additionally, you can create unique source tags to assist you measure the effectiveness of the traffic to your Amazon store and begin tracking the number of customers that click on these links.

For instance, the first step in driving traffic to your Amazon store from your social media campaign is to create a source tag (Insights> Sources> Create source tag).

After you give this tag a name, Amazon will create a unique link for you to use on social media, enabling you to track the traffic that comes from this source.

Benefits and Drawbacks of Owning an Amazon Store

Here is a brief summary of the benefits and drawbacks of opening an Amazon storefront.



An additional tool that you can utilize to improve client interaction is Amazon Storefront. Building an Amazon Storefront might act as a reflection of your brand if you don’t already have one.

Additionally, you can use a combination of text, image, and video content to communicate your brand’s story and enhance its visibility in related searches—a feature that many buyers may find significant.

Do you currently own a storefront on Amazon? Please share your thoughts about this Amazon tool in the space provided below for comments.