Wednesday, April 24, 2024

SnatchBot: A platform review 2023

According to SnatchBot, you can “create smart chatbots for multi-channel messaging” using their “revolutionary platform.” That appears quite encouraging. But is purchasing this chatbot software worthwhile? Now let’s evaluate that in this review!

In this article you will know:

  1. What is Snatchbot?
  2. User Interface
  3. Components of Snatchbot
  4. User’s/Client
  5. Messages
  6. Channels
  7. Integrations
  8. Promotions
  9. Pricing
  10. Analytics
  11. Templates
  12. Client Assistance
  13. Conclusions

What is SnatchBot?

SnatchBot simplifies things and assists you in creating the greatest chatbot experience possible for your clients. In order to meet regulatory requirements, they offer enterprise-grade security and strong administrative features.

SnatchBot’s tools, which include NLP, ML, and voice recognition, support the full lifecycle of a bot with our omni-channel platform, from development and testing to deploying, publishing, hosting, tracking, and monitoring. The platform complies with all regulatory requirements and offers strong administrative features, enterprise-grade security, and scalability.

User Interface

We can say that Snatchbot’s interface is a little challenging to use when creating a chatbot. Building your chatbot flows can be quite challenging at first, and everything seems disorganized. instance, this screen appeared when I tried to configure my first welcome message:

My first idea was, “Where can I make buttons? How do I make this work with other flows? How do I solicit user feedback?” The interface itself left me with many unanswered questions.

To completely grasp Snatchbot’s UI, I had to read through their documentation and watch a ton of their YouTube tutorials. To be honest, it takes some time to fully understand their interface because it is not very intuitive to use. Undoubtedly, this is an area where Snatchbot could do better.

However, one advantage is that you can test your chatbot right within the interface.

Components of SnatchBot

You can create your own chatbot flows using a variety of SnatchBot elements. However, it also omits two crucial components that are frequently found in chatbots: attachments and vertical lists. You still have enough components, though, to build a solid chatbot.


You can give your users custom fields by using Snatchbot. You could, for instance, ask for their email address and store the answer in the “Email” custom field. The inconvenience is that your chatbots’ user list is not viewable. Likewise, User Segments are not possible. The inability to create tags is one more minor drawback. However, this is easily resolved by using a custom field as a tag and assigning it the values “Yes” or “No.”


With SnatchBot, you can broadcast to all of your users or just a subgroup of them. Additionally, you can use specific logic to create conditions inside your chatbot flows. However, you are unable to create a multilingual chatbot or use sequences. A chatbot can be made in any language; however, it cannot be made in more than one language at once.


The best feature of SnatchBot is this. You can install a chatbot on numerous channels using their chatbot software:

SnatchBot is a great option, therefore, if you want to give your users an omnichannel experience!


The most crucial integration of any chatbot software is the built-in live chat feature offered by SnatchBot. Additionally, they integrate with Zapier, allowing you to link your chatbot to practically any piece of software out there. They offer a direct integration with Google Sheets, and you can use their API to create custom webhooks.


SnatchBot’s marketing department could use some improvement. It’s fairly good that you can make both a Facebook and native widget for your website. You can fully customize the native widget to match the branding of your website:

You can add Send to Messenger buttons to your website, which will take visitors straight to Facebook Messenger and your chatbot, but you are unable to use the One-Time Notification feature, build a landing page, link your chatbot to Facebook advertisements, automatically respond to comments on Facebook, or create custom URLs for specific chatbot components.


SnatchBot has really appealing pricing. In addition to up to 5 Bots, 50.000 messages per month, SnatchBot branding, and all of the basic 5 features (broadcasting, NLP, live chat, detailed reports, all channels, and SnatchBot templates) are accessible with a free plan. All of the features of the free plan are included in the $30/month premium plan, along with advanced analytics, premium plugins, customization options, premium support, and a HootSuite integration. The plan has a limit of 10,000 messages. After that, they have eight distinct plans:


SnatchBot’s free analytics appear to be very simple: a dashboard with the quantity of messages, messages by channel, and the most recent messages:

You can access the Advanced Analytics if you have the Pro plan, and these include:

  1. Messages sent to each user
  2. The typical lifespan of your chatbots
  3. retrieved information
  4. Popular exchanges
  5. Bot behavior


You can use the 73 templates that SnatchBot offers in their SnatchBot Store to construct your chatbot. You are unable to create these templates on your own and distribute them to others, though. However, you can simply reuse your chatbot’s elements and flows by making duplicates of them.

Client Assistance                          

SnatchBot offers documentation and video tutorials to help users navigate their platform. They offer customer support in case you run into difficulties.


SnatchBot’s journey from its inception to its current state exemplifies the transformative power of AI in reshaping how businesses interact with their audiences. Its user-friendly approach, advanced features, and positive impact on businesses underscore the importance of conversational AI in the digital age. As SnatchBot continues to evolve, it is likely to play a pivotal role in shaping the future of communication and customer engagement.

Thus, should you purchase Snatchbot in order to build chatbots? Sincerely, I’m not entirely sure.

Positive aspects of SnatchBot:

  1. You can give your users access to custom fields.
  2. Possibility of broadcasting
  3. Put conditions in the flows of your chatbot.
  4. Integrated NLP & AI
  5. Your chatbot can be placed on ten distinct channels.
  6. Integrated live chat
  7. Integration with Zapier
  8. Payments are accepted by your chatbot.
  9. Cheap prices

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